Kellogg cereal maker by Ray Sahelian, M.D.

Kellogg, based in Battle Creek, Michigan, is the world’s largest breakfast cereal producer and leading provider of convenience foods.

Kellogg vows to improve cereals for children
June 2007 - Kellogg plans to raise the nutritional value of cereals and snacks it markets to children. The company avoided a lawsuit threatened by parents and nutrition advocacy groups worried about increasing child obesity. Kellogg company promises it won't promote foods in TV, radio, print or Web site ads that reach audiences at least half of whom are under age 12 unless a single serving of the product meets these standards:

No more than 200 calories.
No trans fat and no more than 2 grams of saturated fat.
No more than 230 milligrams of sodium, except for Eggo frozen waffles.
No more than 12 grams of sugar, not counting sugar from fruit, dairy and vegetables.

Kellogg said it would reformulate products to meet these criteria or stop marketing them to children under 12 by the end of 2008.

Kellogg Canada
Kellogg Canada targets heart health with the launch of All-Bran Guardian - a cereal with 3.5 grams of psyllium fibre per serving in a maple-brown-sugar flavour. Psyllium fibre is one of nature's highest sources of soluble fibre and has been proven to lower blood cholesterol, and potentially the risk of heart disease. According to a study published in the Journal of Nutrition, consuming cereal with three grams or more of psyllium fibre each day as part of a healthy diet can help reduce blood cholesterol levels up to 10 per cent in as little as four weeks in those individuals with elevated cholesterol levels.(1) "A one cup serving of All-Bran Guardian cereal contains 3.5 grams of psyllium fibre, making it an excellent choice as part of a heart-healthy breakfast," says Johanne Trudeau, Director, Nutrition, Kellogg Canada. "All-Bran Guardian cereal and All-Bran Buds are the only cereals in Canada that contain psyllium fibre and can help lower high blood cholesterol levels when used as part of a healthy diet."

"High blood cholesterol is an important indicator for heart disease," says Johanne Trudeau. "Canadians can take an active role in reducing their
risk of heart disease by knowing and controlling their cholesterol levels, and eating cereal with psyllium fibre like All-Bran Guardian every day, as a
part of a healthy diet." In addition to containing 3.5 grams of psyllium fibre, each one cup serving of Kellogg's All-Bran Guardian contains six grams of total fibre, making it a very high source of fibre. It is low in fat and saturated fat, trans-fat free and a source of 10 essential vitamins and minerals, and with a maple-brown-sugar flavour.

Kellogg's All-Bran Guardian cereal is available in grocery stores across Canada and retails for approximately $5.49/305g box.

Kellogg Canada
Kellogg Canada - Founded in 1914, Kellogg Canada is the leading manufacturer of ready-to-eat cereal in Canada. The company's brands include Special K, Vector, All-Bran, Kellogg's Corn Flakes, Kellogg's Two Scoops Raisin Bran, Eggo, Nutri-Grain, Rice Krispies, Pop-Tarts, Kellogg's Frosted Flakes, and Froot Loops. Kellogg Canada is committed to educating consumers about nutrition.