Natrol, Inc. company information and products
November 14 2016 by
Ray Sahelian, M.D.

Founded in 1980, Natrol, Inc. (NTOL) is a diversified nutrition and vitamin company that manufactures and distributes premium-branded nutritional supplements, herbal teas and sports nutrition products under the Natrol, Laci Le Beau and Prolab brands, respectively. Natrol markets approximately 50 product categories with more than 500 stock-keeping units (SKUs) designed to meet a wide range of consumer needs. The products are available at thousands of food, drug, mass market and independent health food stores, catalogs and Internet sites, gyms and specialty stores nationally and in select foreign countries.

Best sellers
Pure Citrimax Pure Citrimax 90 Capsules
NowMelatonin Fast Dissolve
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NowCarb Intercept Phase 3Carb Intercep

Natrol, Inc. has acquired Medical Research Institute (MRI). MRI, founded in 1997, supplies sports nutrition products, such as CE2, NO2, Pro-Nos and Anabolic Switch, which are primarily designed to enhance work-out performance. MRI was the first company to launch nitric oxide based products in the sports nutrition market. MRI's products are primarily distributed through GNC.

Red Clover Products
Natrol, Inc. has licensed the U.S. rights to the Promensil and Trinovin brands from Novogen Limited, an Australian-based biotechnology company.
The Promensil and Trinovin brands are dietary supplements based on red clover isoflavones that are designed to meet specific health needs of aging adults. Christopher Naughton, CEO of Novogen, said, "Novogen is extremely pleased to have secured Natrol as its exclusive licensee for Promensil and Trinovin in the U.S. Natrol brings marketing expertise and the product critical mass that will enable the premium brands Promensil and Trinovin to be elevated to their potential in the U.S. marketplace." Promensil is a dietary supplement tested for menopausal symptoms, including hot flashes and night sweatsh. Promensil currently is distributed through mass and super center, chain drug and grocery stores, the health food channel, and direct sale over the Internet. Promensil is sold globally in 12 countries, including the U.S. Trinovin, which was first sold in the U.S. in 1999, helps maintain prostate and urinary health. Trinovin currently is distributed through the health food channel and direct sale over the Internet.

Hair Growth
Natrol, Inc. has acquired the Nu Hair and Shen Min brands from Biotech Corporation in Connecticut. Nu Hair and Shen Min are the number one brands being sold nationally within the men's and women's hair growth category for natural products. "This acquisition of the successful Nu Hair and Shen Min brands supports one of Natrol's key growth objectives: strategic acquisitions. Addition of the brands will provide Natrol the opportunity to expand in the hair growth category for natural products," stated Wayne M. Bos, President and CEO of Natrol. He added, "Nu Hair and Shen Min are quality brands that will leverage Natrol's expertise in sales and marketing, coupled with its strong distribution in mass market and health food channels." Gregory J. Kelly, President of Biotech Corporation, said, "Having developed over the past ten years into the market leader within the hair growth category for natural products, Biotech is pleased to sell these brands to a larger, well recognized and respected public company such as Natrol." He added, "Natrol will be able to take Nu Hair and Shen Min to the next level, where the brands will continue to grow and fulfill their highest potential." Nu Hair products, distributed within the mass market channel, include hair regrowth tablets for men and women, as well as topical products, such as Thinning Hair Serum and Thickening Shampoo. The Shen Min brand, marketed primarily within the health food channel, consists of a similar line of products.

Immune system enhancement
To offer consumers immunity support for staying healthy during the fall and winter season, Natrol, Inc. -- a premier marketer, manufacturer, and distributor of nationally branded nutritional products -- introduces Immune Boost.+ According to Dr. Michael T. Yatcilla, Vice President of Research and Development, "Natrol Immune Boost is a scientifically formulated product that can be taken every day or at the first sign of wellness imbalance to help support the body's immune system, thus better preparing the body to defend itself against foreign invaders." He continues, "This Immune Boost supplement is different in that it protects one's health using key nutrients shown to enhance the body's natural immune resistance in multiple ways. Plus, it contains nutrients that are backed by scientific studies and clinical findings." Natrol Immune Boost can be safely taken by adults, seniors, and children age nine and older. Immune Boost is an advanced formula containing Epicor, a proprietary superfood complex. The superfood complex in Epicor is a natural source of plant-based antioxidants (polyphenols) and beta-glucans, as well as vitamins, minerals, enzymes, and amino acids (the body's protein building-blocks). Natrol Immune Boost works differently than other products (which are symptom-oriented), and Echinacea (which is not recommended for everyday immune support). Designed to help reinforce the body's immune system, Immune Boost is formulated with nutrients that offer distinct functions to help the body in the following three key ways: Promotes white blood cell activity to boost the body's "natural eater" cells (Phagocytes), and "natural killer" (or "NK") cells, called white blood cells -- main components of the body's innate immune defense -- promoting T-cells which search for and destroy foreign invaders, and activating B-cells which produce antibodies; Supports Interferon whose function is to signal intruder presence and alert the immune system to get into gear; and, Stimulates Immunoglobulin A ("IgA") which supports mucous membranes.

Natrol also suggests consumers follow CDC's recommended good health habits for staying healthy this fall and winter:

-- Stay home when you are not feeling well, if possible, from work, school, and errands. You will help prevent others from catching your illness;

-- Clean your hands often to help protect you from germs; and,

-- Practice other good health habits by getting plenty of sleep, being physically active, managing your stress, drinking plenty of fluids, and eating nutritious food.+

Natrol Immune Boost also contains 100 percent Daily Value (100% DV) or more of Vitamin C (Ascorbic Acid), Vitamin D3 (as Cholecalciferol), Zinc (from Zinc Oxide), and Selenium (from SelenoExcell Yeast Bound Selenium). Designed to be taken once daily with a meal, Immune Boost is formulated as "Fast-Capsules," and is available in 50ct and 30ct packages nationwide at BJ's Wholesale Club, Costco, Sam's Club, and other retailers.

Natrol Hoodia
Natrol, Inc. has entered into an exclusive manufacturing and distribution arrangement with H57 Nutrition for Original South African H57 Hoodia. Through the strength of H57 Nutrition's national marketing and branding efforts, H57 Hoodia has become one of the top selling brands of weight control supplements in the U.S. "We are delighted with this exclusive arrangement involving H57 Hoodia," said Wayne M. Bos, Natrol's President and CEO. "It is another important step in Natrol's corporate development, and demonstrates our commitment to systematic implementation of our strategic growth plans. This arrangement will strengthen our presence in one of the biggest categories, weight control, and enable Natrol to develop broader and deeper-penetrating marketing programs." Kelly Lockwood, CEO of H57 Nutrition, said, "With the increased consumer demand for South African Hoodia-based products, we are confident that our arrangement with Natrol will enable us to meet the future demands of our customers." Mr. Lockwood continued, "We are thrilled to work with such an excellent company in the dietary supplement industry. H57 is already a household name, and we believe our association with Natrol will take it to a new level."

About H57 Nutrition
H57 Nutrition is a sponsor of NASCAR, Hawaiian Tropic, ASA Action Sports and NHRA.

Natrol Launches New Advanced Time-Release Products
CHATSWORTH, Calif., 2007 -- Natrol, Inc. (NTOL), a manufacturer and distributor of nationally branded nutritional products, has introduced a new line of controlled-release supplements. Natrol new product line of sustained-release, delayed-release, fast-and-prolonged-release, and biphasic-release (combining delayed- and immediate-release) technologies is promoted to control the level of nutrients that the body absorbs, deposits, metabolizes and eliminates over time, thus maximizing health benefits. The all-new line of Natrol time-release supplements includes the following products:

-- "Sustained-Release" -- Natrol Niacin-TR 500 mg Time-Release -

-- "Delayed-Release" -- Natrol Ester-C(R 500 mg Time-Release+ --

Whether these new products have health benefits that regular Ester C and niacin have remains to be determined.